Sep 21, 2020
Today, we are talking with Cheryl Stauffer, CEO and Principal of Crimson Design Group, a national design firm based in Columbus that specializes in hospitality, multifamily, commercial, and high-end residential interior design. Cheryl and her team have built a reputation for creativity and innovation in the design...
Sep 8, 2020
Often brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It’s often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the...